You can have the most relevant, best designed, and most important
site on the entire Internet, but if no one sees it, what good is all
that? Promotion is, without a doubt, the most important part of professional
web page design, and getting listed in the major search engines is
arguably the most important piece of that. I have spent much time
researching the top as well as more obscure search engines,
directories, and indices.
Everything I know about the submission of web pages and search engine
ranking also known as search engine positioning is right
here on this site. The technology is constantly evolving or
devolving, depending upon your opinion of them and my knowledge
of positioning on them is constantly expanding, otherwise, we'd all
be bored to death by these pages by now.
When I first began professionally designing pages, I used various
search engine submission services and automated submission programs,
but I found that it would be just as easy and infinitely more
satisfying to simply toss my money into a blazing fireplace.
I couldn't understand why my clients' sites weren't listed after spending
between $60 and $125 for these services. I decided that I could be
more confident about search engine listings if I did them manually,
so I set about finding out all I could about how they work. I soon
found out, however, that there was a lot of information out there,
but that that information was spread all over the net and much of
it was contradictory.
Important! I have tried all the major programs, and was saddened
for the most part. While I used to use TopDog, I now use Search
Engine Commando and am truly pleased with it! I will be doing
a review on it soon.
The search engine section of this site originally started out in
1995, long before search engine optimization was a recognized industry.
At that time, there were few search engines and directories, and everything
I knew about them was scribbeld on the backs of envelopes and on Post-It
notes stuck all over my monitor and then the wall behind it.
I was on a mailing list at that time, and more and more frequently,
questions about getting listed in Magellan or on AltaVista would come
up. Rather than compose a lengthy answer every time, I threw everything
up on a website at Geocities, and simply referred people there.
I began spending much time at the few search engine forums and websites
in order to learn how to get better placement for my clients. I've
found all sorts of advice, ranging from "submit and let the chips
fall where they may" to "wrap yourself in aluminum foil,
because they're all out to kill our business." I've written to
the companies themselves, and I've experimented with meta tags and
wording. All I Know About Specific Search Engines is constantly
I also rely more heavily as time goes by on feedback from you. I
try to update this site every two weeks, although life keeps getting
in the way.
If you want a forum setting, you can hang out with helpful professionals
at Brett Tabkes Webmaster World.