Off-page promotion is a method of promotion which does not involve making any changes to the design or content of your site.
Instead, it relies on action from a site other than the one being promoted.
Off-page promotion methods include inclusion in search engines and/or directories, participating in link exchanges, publishing press releases or other articles, and numerous other methods which are done "in the background."
Laisha Designs was doing search engine optimization before the term "off-page promotion" was invented. We learned how to do off-page promotion as it evolved, keeping the learning curve very, very small indeed.
Let Laisha Designs help you with your off-page promotion, whether it is explaining it to you, working up a personalized plan of action for you to do your own, or doing the entirety of the work for you.